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Sway : the irresistible pull of irrational behavior / Ori Brafman and Rom Brafman
BOOK | Doubleday | 2008. | 1st ed.
Available at BonAir (155.92 B)

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1st ed.
xiii, 206 p. ; 22 cm.
Includes bibliographical references and index.
A journey into the hidden psychological influences that derail our decision-making. Why is it so difficult to end a doomed relationship? Why do we listen to advice just because it came from someone "important"? Why are we more likely to fall in love when there's danger involved? Here, organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer these questions and more. Drawing on research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals forces that influence every aspect of our personal and business lives, including loss aversion, the diagnosis bias, and the "chameleon effect." The Brafmans not only uncover rational explanations for a wide variety of irrational behaviors, but also point readers toward ways to avoid succumbing to their pull.--From publisher description.
A rash decision on the runway -- The swamp of commitment -- The hobbit and the missing link -- Michael Jordan and the first-date interview -- The bipolar epidemic and the chameleon effect -- In France, the sun revolves around the earth -- Compensation and cocaine -- Dissenting justice.
Alt Author
Brafman, Rom.
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