Drive-thru dreams : a journey through the heart of America's fast-food kingdom / Adam Chandler
BOOK | Flatiron Books | 2019. | First edition.
Available at Meadowdale (647.9573 C)

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First edition.
276 pages ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Includes bibliographical references (pages 221-266) and index.
The national meal --The Colonel --Soft market --Freedom from want --Are we there yet? --Big business --Into the cities --"Yes, it can be done" --Drive-thru America --Glasnost --The culinary consciousness --Crisp digital nuggets --Belonging --The fast casual frontier --The lonesome hours.
"Most any honest person can own up to harboring at least one fast-food guilty pleasure. In Drive-Thru Dreams, Adam Chandler explores the inseparable link between fast food and American life for the past century. The dark underbelly of the industrys largest players has long been scrutinized and gutted, characterized as impersonal, greedy, corporate, and worse. But, in unexpected ways, fast food is also deeply personal and emblematic of a larger than life image of America. With wit and nuance, Chandler reveals the complexities of this industry through heartfelt anecdotes and fascinating trivia as well as interviews with fans, executives, and workers. He traces the industry from its roots in Wichita, where White Castle became the first fast food chain in 1921 and successfully branded the hamburger as the official all-American meal, to a teenager's 2017 plea for a years supply of Wendys chicken nuggets, which united the internet to generate the most viral tweet of all time. Drive-Thru Dreams by Adam Chandler tells an intimate and contemporary story of Americaits humble beginning, its innovations and failures, its international charisma, and its regional identitiesthrough its beloved roadside fare."--Publisher's website.
9781250090720 (hardcover)
1250090725 (hardcover)
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